Out Of This World Stuff From GoPro

What GoPro has done to the consumer video space over the last few years is truly astonishing. To be honest, it has changed the game for what people think is possible with a camera and has sparked millions into capturing life events they never would have considered prior to GoPro’s launch over a decade ago.

The founder and CEO of GoPro, Nick Woodman, turned what seemed like a rather pedestrian initial idea, to tether cameras to a shooter’s wrists, into an absolute social phenomenon – not mention a fairly profitable little venture – now valued at over $2.25 billion.

Way Beyond an Aerial View

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I write about GoPro today party because of the recent news that the company shot one of these things into outer space – well 396,0000 feet up anyway – on the side of a NASA rocket called Maraia. The footage captured of the ascent and descent is astounding stuff.

But beyond the thrill of that clip is the examination of how this tech, and this idea for a camera, has changed the game for both still and video capture.

 “GoPro has changed the way we think about capturing life moments,” agreed New York photographer Dawn James. “People see what can be done with this kind of a camera and instantly they want to go outside and try it. It’s just inspiring people to do things they might not have otherwise ever done, and capture and share it as well.”

This Time, With Feeling

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We are far more social today, of course, due to social media and the love affair we have with our smartphones, and what GoPro has actually done is allow us to experience these more unusual life events firsthand. When we watch a GoPro video we feel like we are experiencing the event ourselves. This tech allows us to tell our story with gusto, with intensity, with bite – something “regular” cameras weren’t allowing us to do.

“It is a camera that has launched entire industries,” added New York marketing guru Lauren Sosik. “People are creating YouTube channels by doing things with this camera that no one could do before or would have cost thousands of dollars to do, and they are becoming famous because of it.”

While the more traditional camera manufacturers continue to improve their optics, their sensors, their ergonomics, megapixels and the like, GoPro keeps figuring out new and more ridiculous ways to allow consumers to capture things they never dreamed they could.

New Horizons

Quite honestly, the company has turned the way people see themselves upside down – from standing still for pictures to racing down the side of a mountain, teetering on the brink of disaster. Now that’s a memory!

How many drones are we seeing now that are coming equipped with GoPro brackets? Spoiler alert, hundreds.

This, of course, is not to say that today’s professional photographers and videographers who aren’t dangling off the edge of a surfboard or flying through the air on a BMX bike are not still bringing the world amazing and important imagery …as they surely are. Just sayin’ that Mr. Woodman opened a door a while back that has, well, become rather otherworldly.

Last updated 16. July 2016

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Author: Michael McEnaney

I am a veteran technology journalist with over 20 years experience covering consumer electronics and imaging tech as well as launching, editing/writing content, selling and marketing a variety of publications and websites. Most recently I helped NAPCO launch the Technologytell.com network of consumer tech websites and also helped launch the popular tech website TechTimes.com as well as launching his own website at www.your-digital-life.com that covers all consumers can do with their digital images and videos after they’ve captured them. My true passion has always been photography – both capturing life’s most precious moments as well as covering the pros that capture the world.

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Comments

  • Larry Satguy

    Can’t get past this number referenced in the article – 396,0000 How does one pronounce that?

  • Michael McEnaney

    Pesky Typos – sorry about that. It’s 396,000 – that extra zero was due my excitement in reporting where GoPro is sending cameras these days.

    • Larry Satguy

      GoPros RULE. I have an assocate that has launched a commercial drone company (er… ahem, I meant to say unmanned aerial systems company…..), and he would be nowhere without his GoPros! Can you imagine if the 2 technologies did not emerge concurrently, and drones were equipped with 1.8 megapixel cameras?!