The color yellow is primarily seen as the warm color of the sun in art and photography. But yellow also has negative psychological and physiological connotations.

Red is one of the most prominent colors in the spectrum. It can evoke a range of contradictory emotions. For some, it symbolizes romance, love, and passion. For others, it symbolizes aggression, violence, and war. But one thing is certain, this color makes you feel something.

The color blue can have an impact on viewers that is varied and multifaceted. Blue is primarily known as a cool color in photography. We most commonly associate blue with the sky. Let's delve deeper into how to work with blues in photography.

It's hard to find a color with a more positive connotation than green. We use green to decorate our homes and it plays a major role in city planning. And it doesn't end there. We are willing to leave the comfort of our cities and hike through wind and rain to high hills for views of endless greenery. Whether it is consciously or subconsciously, people like to surround themselves with green.

The color black is formed by mixing all three primary colors together, as if it absorbs these colors. Since ancient times, the use of black in art has evoked feelings of darkness, emptiness, and even death. At the same time, it is a source of fascination because it can create indispensable contrast and depth. These qualities are among the reasons why black and white photography remains so popular after so many years.

This is the first article in our new series on colors in photography. We’ll delve into the role of colors and their significance in photography. We'll also explore the psychology of colors, how they’re used for marketing, and take a look at their historical context. Let's get started with a somewhat controversial color, one that is technically not even a color— white.

Photographers well-versed in photography terminology are certainly familiar with the term white balance. However, white balance is not the only factor to consider when discussing light. You can also measure how well a light source displays different colors compared to natural light. This type of measurement is useful for photography as well as other color work, whether it’s painting or putting on makeup.

I’m one of those people who likes the Instagram aesthetic. That’s why I use a consistent editing style for most of my photography. On the other hand, with my degree in graphic design, I learned to do a lot of black and white photography. I try to use my photography to show texture and shape details in nature that may be missed in the color versions.

How can you as a photographer take inspiration from color toning in movies? We’ll use the examples of four famous movies to show you different styles of color grading. As you’ll see, colors have a fundamental impact on how we see movies. We’ll be looking at legends such as Saving Private Ryan, The Godfather, and The Matrix. Have you ever thought about the roles that color palettes play in them?

You’ve probably noticed the various popular photo styles, presets, and filters out there that give photos a retro look—as if you’d peeled them out of an old, dusty album. We’re fans of these too, and you’ll find some among our presets. You can encounter this vintage look not only in portraits and reportage, but in landscape photos too. But why do some people give fresh green landscapes an autumnal, parched look, like after a drought?