Your Photo Business

Marketing for Photographers, Part 3: Doing Social

You’ve got your website prepared, and you’re getting ready to take the next step down the road towards professional promotion? Take a look at how to approach managing your profile so that your fans won’t have to hit the Back button much. We’ll be showing it all against the example of Facebook, but the general rules apply everywhere. Read on to learn how to set up your profile and then manage it so that it serves you well.

Marketing for Photographers, Part 1: 5 Ways to Make Sure Your Photos Get Seen

Feeling ready to upgrade your hobby into a job and make money taking pictures? You’ll be exploring some classic questions. The first ones are: what now? Where should I promote my services? And how? In this series we’ll be leading you through the basics of marketing for photographers. In our introduction we’ll familiarize you with the basic marketing channels you’ll be using as a photographer.

How to Put Together Great Photo Sets

In an earlier article we took a look at how to quickly separate the best from the rest of your photos, in terms of technical quality. Today we’ll look at how to prepare a photo set for exhibitions or for contests where an expert jury will judge the photos’ quality. How can you create a great photo set? Read on to find o

How to Photograph Celebrities and Public Figures

To be in the public eye, you have to be seen, so public figures need occasionally need representative photos of themselves. If you ever get hired to create such photos, you need to be ready to produce great work in minimum time. What’s the workflow for photographing well-known people? In this article I’ll illustrate it using the example of a shoot for Czech violinist Pavel Sporcl.

TFP Photo Sessions

TFP is something you should learn about, even if just for the fact that many professional photographers and models are less than thrilled about the TFP trend. TFP (Time for Prints) is a form of transaction in the photography business world where neither side charges the other side money. The model gives the photographer their time, and the photographer gives the model presentation photographs.

Commercial Fashion Shoots: How to Prepare

Today we’ll look behind the scenes of one type of commercial photography. You’ll learn the whats and hows of preparing to photograph fashion models. And you’ll see how this work reaches beyond just photography—it’s largely about meeting, calling, and communicating with people.

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