Likes Are Meaningless: 5 Reasons You Can Ignore Photography Advice

Everyone has advice for you when you start taking photos. What “looks good,” what “gets likes,” or what you “have to do” to be successful. But following the crowd isn’t always the best way forward. Sometimes it’s more important to tune out the noise and trust your own direction. Here are five reasons why ignoring advice might be the best advice you ever get.  

In this article, you’ll learn: 

  • Why likes on social media won’t help you grow as a photographer
  • How following trends kills originality 
  • Where to look for real inspiration
  • Why developing your own style takes time

Photography is both an art form and a craft, and each platform or community has its quirks. But there’s a strong tendency to copy what’s already proven. While this may bring quick results, it often holds photographers back in the long run. Let’s look at why it’s worth breaking free from surface-level advice and finding your own direction as a photographer. 

Likes aren’t a measure of quality

On most online platforms, the top spots are filled with photos that are technically polished but border on kitsch, or have crossed that line a long time ago. These images may ride on fleeting popularity, but they often lack depth, vision, or a unique point of view. 

Yes, they rack up likes and even points in local contests, but this success is usually short-lived and shallow. When photographers chase what’s popular instead of what’s authentic, they trade away the very qualities—originality and personality—that actually lead to growth.  

Following trends kills originality 

Scroll through any photography group online and you’ll see it: dozens of photos by different photographers that seem distinct at first glance. But look again, and they all blur together. They’re technically sound, but lack distinctive expression or individuality. 

This happens because chasing trends makes originality nearly impossible. Instead of creating work with lasting depth and a personal voice, we encounter the same style, themes, and stories. Even though each photo looks different at first glance, they share similar features of whatever happens to be trendy at the moment.  

Photos uploaded to a photography group on social media. Various photographers. 

Top-rated photos on a photo-sharing site. Various photographers. 

Photography groups aren’t the ultimate authority

Amateur clubs and online groups often fall into the same trap, favoring a predictable style over true individuality. On the other hand, exhibitions curated by experienced professionals can be genuinely inspiring. They present photography with clear personal expression, meaningful themes, and long-term value. 

Exhibitions backed by established institutions show that photography can be more than just visual candy. They bring intellectual depth, new perspectives, and bold experimentation. These photographers aren’t afraid to seek new approaches, provoke, and demonstrate their ability to grow. And while they may sometimes share their work online, it’s often met with controversy or indifference, provoking passionate discussion among its audience.

Look for inspiration beyond social media

Real progress doesn’t come from chasing likes. Instead, approach photography as a way to communicate. Photography can be used as a language to tell a story or express a personal view of the world.   

If you want to develop your style, don’t be afraid to experiment, make mistakes, and try new things. Distinct, personal photography is more likely to resonate deeply and leave a mark. Look for inspiration in exhibitions, other visual arts, or even outside photography altogether. Study how different artists use visual language to express themselves.   

Developing your style takes time

Finding your voice doesn’t happen overnight. Pay attention to open calls and competitions around the world. Submitting your work is a great way to see how others perceive your photography.

And remember: there’s nothing wrong with taking “classic” or “mainstream” photos. If it makes you happy, helps you unwind, then keep doing it. You can always ignore every bit of advice in this article.

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AuthorMajo Elias

I’ve been taking pictures since 2004. When I was starting out, I photographed almost everything. Later my style solidified and I began photographing people almost exclusively. At the moment my main genres are fashion and advertising.

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