After more than 20 years, Zoner Photo Studio X is getting a new name. It’s now called Zoner Studio—a name that’s shorter, sleeker, and better reflects how far we’ve come. But this change isn’t just about a new name or logo. It marks the start of a new chapter for the popular Czech software used by millions of photographers around the world. 

The rebranding comes at a time when Zoner Studio is becoming an essential tool for anyone who wants to take control of their photos and work quickly, intuitively, and without compromise. The updated name and visual identity better express what Zoner Studio truly is—a comprehensive, yet accessible photo editor that keeps pace with both modern technology and the needs of today’s photographers.  

Why Zoner Studio?

The new name is a natural next step in Zoner Studio’s evolution. It offers much more than just classic photo editing. In addition to classic photo editing functions, it includes a module for editing videos and modern AI tools. Still, photography remains at its core—and that’s where we continue to focus.

What’s changing for users?

Here’s the good news: All Zoner Studio functions remain unchanged. All your favorite tools, the Catalog, and your data are right where you left them. 

What’s changing is the program’s visual identity and related services like Zonerama, Zoner Photo Cloud, and the Learn Photography magazine. The goal is to unify the look and make it easier to navigate the entire world of Zoner.  

Zoner Studio’s fresh look

The new visual identity is cleaner, more refined, and unmistakably modern. See for yourself: 

More than a new name—A symbol of innovation

Zoner Studio is trusted by millions of users worldwide. In recent years, it has introduced: 

• AI-powered tools for masking and subject selection
• A new system for masking and enhanced HDR editing
• Optimized for modern hardware with support for the latest formats
• A fast and intuitive interface that’s easy for beginners, yet robust enough for experienced photographers
  

All of this makes now the perfect time for the rebranding. It’s a reflection of how much the software has grown and a symbol of its continued momentum beyond photo editing alone.    

New website, same address

The name change also comes with a redesigned website, still at www.zoner.com. You can explore all the visual updates to Zoner Studio there. If you want a deeper dive into the new design, check out the details in our brand manual.  

What’s next?

The rebranding is not just a cosmetic change. It’s a promise to keep doing what we do best—bringing you powerful, affordable tools to enhance your photos. To be a source of inspiration. And most importantly, to stay accessible to anyone who wants to take their photography and editing further, without unnecessary obstacles and complexity.  

Thank you for being with us on this journey! 

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