The color yellow is primarily seen as the warm color of the sun in art and photography. But yellow also has negative psychological and physiological connotations.

Red is one of the most prominent colors in the spectrum. It can evoke a range of contradictory emotions. For some, it symbolizes romance, love, and passion. For others, it symbolizes aggression, violence, and war. But one thing is certain, this color makes you feel something.

The color blue can have an impact on viewers that is varied and multifaceted. Blue is primarily known as a cool color in photography. We most commonly associate blue with the sky. Let's delve deeper into how to work with blues in photography.

It's hard to find a color with a more positive connotation than green. We use green to decorate our homes and it plays a major role in city planning. And it doesn't end there. We are willing to leave the comfort of our cities and hike through wind and rain to high hills for views of endless greenery. Whether it is consciously or subconsciously, people like to surround themselves with green.

The color black is formed by mixing all three primary colors together, as if it absorbs these colors. Since ancient times, the use of black in art has evoked feelings of darkness, emptiness, and even death. At the same time, it is a source of fascination because it can create indispensable contrast and depth. These qualities are among the reasons why black and white photography remains so popular after so many years.

This is the first article in our new series on colors in photography. We’ll delve into the role of colors and their significance in photography. We'll also explore the psychology of colors, how they’re used for marketing, and take a look at their historical context. Let's get started with a somewhat controversial color, one that is technically not even a color— white.

Presets make photo editing go faster. Because they can apply several of your frequently used operations at once. Presets keep you from having to set the same sliders to the same values again and again; it all just takes one click. The built-in presets aren’t a good fit for you? No problem. Zoner Photo Studio offers an easy way to create your own. It will save you work, and you’ll get to keep your own original editing style. 

Lights and light bulbs are mainly chosen based on their light intensity or color temperature. There are many types of lights on the market. For creative professions, color fidelity is very important. If you haven’t paid much attention to color fidelity until now, you may be surprised to learn that there is a visible difference between different lights and how people and objects look under them.

Photographers well-versed in photography terminology are certainly familiar with the term white balance. However, white balance is not the only factor to consider when discussing light. You can also measure how well a light source displays different colors compared to natural light. This type of measurement is useful for photography as well as other color work, whether it’s painting or putting on makeup.

Don’t let the title scare you, there’s no need to purchase expensive equipment. You can create your own display profile using calibration hardware that can be easily rented. Whether it’s for the internet or for printing, calibration hardware can help you get more accurate colors in your photos in the future.