Zooming in on New Superzooms

Have you seen some of the new superzoom digital cameras on the market today? Incredible stuff from the big name players and a feature you just won’t find on your smartphone – for now.

Enough with all this smartphone talk of late. I’ve been guilty of writing quite a bit about “the camera you always have with you” and all the latest apps and accessories available to help take your smartphoneography endeavors to new heights.

We’ve chatted about some cool stuff on the mobile imaging front for sure, but I need to bring us back to the more traditional digicam world for a moment as there is one thing smartphones really can’t do …and that’s ZOOM. (Yes, I know, rumor has it a DynaOptics may be bringing this tech to smartphones soon, but for now please read on.)

And have you seen some of the new superzoom digital cameras on the market today? Incredible stuff from the big name players and a feature you just won’t find on your smartphone – for now. Not to mention we’re typically talking about much higher quality optics, higher pixel counts and many other digicam-only feature sets.

Thus, here’s a quick look at a half-dozen of the latest superzooms that have caught our eye. And their compact design specs coupled with their mega-zoooms may soon make these models “the camera you always have with you.”

Nikon’s Cool New Superzooms

Nikon 9900

Nikon has released a pair of new mega-zooms – the updated Coolpix P610 features a 60x optical zoom and the Coolpix S9900 features a 30x optical zoom.

The P610 adds a16-megapixel, 1/2.3-inch type CMOS sensor and HD video at 1080/60p. The camera also features Dynamic Fine Zoom (for an additional 2x zoom multiplier) as well as 4x standard digital zoom enhancement for a 5760mm-equivalent zoom – $499.

The S9990 also offers 16-megapixel, back-side-illuminated CMOS sensor and a nifty Time Lapse Movie Mode as well as NFC connectivity for easy pairing and sharing with compatible smart devices – $349.

Powershot Offers Power-zoom

Canon Cam

Canon’s new Powershot SX260 HS features a 20x zoom as well as a12-megapixel backside-illuminated CMOS sensor. Add Canon’s new Digic 5 image processor, which helps it shoot in bursts up to 10 frames per second, and very compact design and for $349 you’ve got a very solid superzoomer from Canon.

Olympus Returns to Superzoom

Olympus cam

Olympus seemed to have essentially lost interest in the superzoom category for a while but last year’s release of the Stylus SP-100 suggests they are back. The camera’s 50x optical zoom f2.9-6.5 24-1,200mm lens with optical image stabilization certainly made a statement in the category. Add a 16MP BSI CMOS sensor and an updated Olympus image processor, the TruePic VII, and Olympus is clearly back making high quality superzooms- $349.

Fuji’s Take Anywhere Zoom


Fuji’s FinePix S1 also features a 50x optical zoom but we really like about this one is its all-weather exterior design, a nice touch. Additional features include 16MP CMOS sensor, built-in Wi-Fi and the camera can burst shoot up to nine photos at 10 frames per second at full resolution – $350.

Sony Super Small 30x Zoom


Sony’s Cyber-shot DSC-HX50V may just be the smallest and lightest superzoom camera we’ve seen …certainly in the 30x zoom range. The camera also features 20MP res, HD video at 1080/60p and a 10 shots per second at full resolution burst mode round out a nice features set. $329

Receive our weekly newsletter to stay on top of the latest photography trends

Subscribe to receive the best learn.zoner.com has to offer

Invalid email

By confirming the subscription, you consent to the processing of your personal data for receiving newsletter. Learn more in our privacy policy.

AuthorMichael McEnaney

I am a veteran technology journalist with over 20 years experience covering consumer electronics and imaging tech as well as launching, editing/writing content, selling and marketing a variety of publications and websites. Most recently I helped NAPCO launch the Technologytell.com network of consumer tech websites and also helped launch the popular tech website TechTimes.com as well as launching his own website at www.your-digital-life.com that covers all consumers can do with their digital images and videos after they’ve captured them. My true passion has always been photography – both capturing life’s most precious moments as well as covering the pros that capture the world.

Comments (2)

  1. A half dozen minus 1 = 5. :D) Or was Panasonic inadvertently left of the list?

    1. Well, I mention two Nikon’s so that’s the six but you are correct in mentioning Panasonic, as I did inadvertently leave them out. They indeed have some excellent product in this category so shame on me for the omission. An oversight for sure and appreciate you pointing it out.

Leave a Reply

Your email address will not be published. Required fields are marked *