This is the first article in our new series on colors in photography. We’ll delve into the role of colors and their significance in photography. We'll also explore the psychology of colors, how they’re used for marketing, and take a look at their historical context. Let's get started with a somewhat controversial color, one that is technically not even a color— white.

Photographers can capture the emotional and aesthetic meaning of space using simple forms and clean lines. They can achieve this by utilizing the principles of minimalist photography, which focuses on perfectly balanced composition, minimizing distractions, and emphasizing the volume and form of the architecture.

You may not have realized it, but you can find a histogram in every camera. Even in the lowest models. Photo editors, including Zoner Photo Studio, have histogram displays too. But do you know how to use a histogram well?

A photoshoot is like a movie. You need to direct the scene in order to get the best picture possible. Giving good instructions as a photographer takes skill. A photo that’s been properly set up looks good when the subject feels comfortable and beautiful. Generally speaking, people want to look good in photos. And a photographer should know what to say and do to achieve that.

The human eye is fascinating, not only because of its uniqueness, but also because it’s a very important aspect of what photographers focus on. The first rule of thumb when shooting a portrait is that the eyes must be sharp. But what if we skip the portrait entirely and go straight to shooting a close-up of the eye itself. This article explores the many options for doing just that.

The question of whether to shoot in landscape or portrait orientation has probably crossed your mind countless times. The fact is, landscape orientation wins most of the time. The human eye sees the world horizontally, or in landscape orientation. That’s how cameras and most desktop imaging devices are designed. The predominance of landscape orientation has only recently been broken up by smartphones which, as we know, shift our perspective to vertical or portrait orientation.

It’s been some time since the days of purely manual focus lenses, and technology is moving forward at an ever-increasing rate. Today’s autofocus systems are almost incomparable to even the high-end DSLRs of 10 years ago. However, they still can’t read minds so it’s good to have a sense of how they work and where they can fail. 

Dynamic range is constantly improving in newer cameras, especially if you use RAW format. It’s amazing how much data can be crammed into a single photo these days. It’s important to use all this data properly by playing around with dynamic range.

Whether you’re a professional photographer or just starting with commercial photography, it’s important to have a space to showcase your work. Online photography portfolios are used for this purpose. We’ve got a few tips for creating a portfolio that stands out to potential clients. We’ll also discuss what your photography portfolio should contain, as well as what to keep an eye out for when designing your website. 

Photographers well-versed in photography terminology are certainly familiar with the term white balance. However, white balance is not the only factor to consider when discussing light. You can also measure how well a light source displays different colors compared to natural light. This type of measurement is useful for photography as well as other color work, whether it’s painting or putting on makeup.