The question of whether to shoot in landscape or portrait orientation has probably crossed your mind countless times. The fact is, landscape orientation wins most of the time. The human eye sees the world horizontally, or in landscape orientation. That’s how cameras and most desktop imaging devices are designed. The predominance of landscape orientation has only recently been broken up by smartphones which, as we know, shift our perspective to vertical or portrait orientation.
You’ll enhance a photo’s composition whenever you make sure to fill up its frame with your subject. To do this every time, sometimes you’ll need to use a zoom or a long lens, and sometimes you’ll need to step closer, but your pictures will speak more strongly, and your audience will know what they’re looking at.
The standard formats (height/width ratios, also called aspect ratios) for photographs have evolved over time. But some formats have proven over time that they’re best left untouched, and so camera makers stick with them. So let’s take a look at the most common aspect ratios for digital images—these ratios are also the ones produced by digital cameras, and photo labs and photo frame manufacturers expect them.